The Twitter Battle

The social networking site Twitter was the occasion for a contest of popularity: Ashton twitter_logo_headerKutcher, who is an American actor and former fashion model best known for playing Michael Kelso in the FOX sitcom That ’70s Show, and for being married to Demi Moore, challenged CNN breaking news to a race of who could reach a million followers first.

185px-ashton_kutcher_2008-09-09Kutcher had offered to donate 10,000 mosquito bed nets to charity for World Malaria Day in April if he beat CNN, and 1,000 if he lost. CNN agreed to match the donation. Then Oprah (new to Twitter) added another 10,000 moskito nets.

Kutcher’s Twitter account reached 1 million folowers on Twitter at about 2:13 a.m. ET Friday, narrowly beating CNN’s breaking-news feed, which had 998,239 followers at the time. CNN passed the mark at 2:42 a.m. ET.

What is so interesting is Kutcher talking on Friday on “Larry King Live” about the battle and why he felt it was so important.

“We now live in an age in media that a single voice can have as much power and relevance on the Web, that is, as an entire media network,” he said. “And I think that to me was shocking.”

I see several reasons to add this post into my category of Change Tracker:

  • the consumers are in the driver’s seat, making their choices known,
  • individuals can make a difference over institutions, and
  • individuals using their star power to give help where needed.

This does not discount that a lot of BIG show business egos are involved here, but who cares if these egos serve a good cause.

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